The main difference is what the person is doing
Google search ads reach someone who types a search. Facebook and Instagram ads show up while someone browses.
That changes the message and the follow-up. A person searching for a body shop may have a clear need. Someone who taps a social ad may need more help with the next step.
Use Google Ads to meet a search
Start with the services and areas you want. Build the ad and page around the repair search. Make the call or estimate request clear.
AE Collision Center reports 24 leads, 9 jobs, and about $40K in its first month. Read the Google Ads case study for the details.
Use Facebook ads to start a conversation
Use a clear photo or video, a simple message, and a short form or website page. Show the shop’s real work and make it easy to ask for help.
Have someone ready to reply. A form filled out while scrolling is a lead to check, not a booked job.
Choose a test you can judge
- Start with one clear goal.
- Set a budget the shop can support.
- Track lead quality and reply speed.
- Keep estimates and booked jobs separate.
- Compare the full cost, not just the lead price.
You do not need both channels just because they exist. Compare our Google Ads and Facebook ad plans, then choose the work that fits your shop.