Not all jobs are equal. A $300 bumper touch-up and a $6,000 collision rebuild take the same bay, but one pays the bills and one barely covers the coffee.
If you're getting mostly scraps, here's why, and how to fix it.
You're marketing to everyone
Generic "body shop near me" marketing pulls in generic work. The high-ticket customer searches differently and chooses differently.
Nothing signals you do premium work
The customer with an expensive car is careful. If nothing about your shop online says "we handle high-end repairs," they assume you don't.
- Show your best, biggest builds, not just before-and-after dent photos.
- Get reviews that mention high-end and complex work.
- Position on trust and craft, not on being the cheapest.
You compete on price by accident
When there's nothing else to compare, customers compare price. Give them a reason to trust you instead, and price stops being the deciding factor.
For shops that want the high end, our exotic and luxury marketing positions you as the specialist, so you attract the Ferraris, not the fender-benders.
Want this handled for you? We run exotic & luxury marketing for collision and auto body shops. Booked jobs in 45 days, guaranteed, or you don't pay. See how it works →
How Exotic & Luxury Shops Attract High-End Repair Clients
The customer with a $200K car isn't shopping on price. They're shopping on trust. Win that and you win the job.
Websites · 4 min readWhy Most Body Shop Websites Lose Customers in 5 Seconds
The customer landed on your site ready to book. Five seconds later they were gone. Here's why.
Find the jobs you're leaving on the table.
A 20-minute call. We'll show you where your next repair orders are hiding and what it takes to book them. If we're a fit, you'll know. If not, you keep the plan either way.
You reach out
Two lines about your shop and your market is plenty.
We dig in first
We audit your search presence and lead flow before we ever get on the call.
You get the plan
Run it yourself, or have us build it with the guarantee attached. Your call.